BRAND GUIDELINES
Everything you need to create on-brand marketing materials. Clean, bold, and premium. Three colors. That's it.
Who We Are
Seven Figure Agency is the premier coaching and mastermind community for digital marketing agency owners scaling past seven figures.
Active Members
Members Over $7 Figures
Proven Results
In-Person Intensives/Year
What We ARE
- Done-WITH-You coaching and mentorship
- Proven playbooks and systems
- Peer accountability and mastermind access
What We're NOT
- ×NOT a guru course
- ×NOT a get-rich-quick program
- ×NOT a done-for-you service
Target Audience
We serve digital marketing agency owners at specific revenue thresholds who are ready to scale systematically.
WHO WE SERVE
- • Accelerate: $30K+ MRR ($360K+/year)
- • Elite: $83K+ MRR
- • Titan: $166K+ MRR
Digital marketing agencies (SEO, PPC, web design, social media, lead gen)
Growth-oriented, willing to invest, coachable, action-takers
Pain Points
- →Scaling bottlenecks
- →Team building challenges
- →Client acquisition systems
- →Take-home declining as revenue grows
- →Wearing too many hats
NOT Our Audience
Beginners, side hustlers, freelancers, people looking for "passive income" or "easy money"
Brand Colors
Three colors. That's it. Red, White, and Black. Every creative should feel clean, bold, and premium.
CTAs, accents, highlights
Primary text, headers, clean space
Backgrounds, overlays
Secondary elements, buttons
No pastels. No neon. No gradients. If it's not in this palette, don't use it.
Typography
Barlow Black is our primary brand font. ALL CAPS headlines command attention. Bold, impactful, unmistakable.
Headlines
Barlow Black (900 weight), ALL CAPS, large and commanding. Primary brand font.
Subheadings
Barlow Bold (700 weight), uppercase or title case for hierarchy.
Body Text
Barlow Regular (400) or Medium (500), 16-20px, clean and readable.
CTAs
Barlow Bold (700), clear, action-oriented. One CTA per creative.
Allowed Fonts
Fonts NOT Allowed
Script fonts, decorative fonts, Comic Sans, anything "playful"
Logo Usage
Use the appropriate logo variation for the background color to ensure high contrast and readability.
Usage Guidelines
- •Ensure sufficient clear space around the logo
- •Do not alter the logo's colors, proportions, or orientation
- •Use the white logo on dark backgrounds, black logo on light backgrounds
Messaging Strategy
#1 Rule
Sell Transformation, Not Features
Never lead with features (hours of training, page counts, templates). Lead with outcome and transformation. Sell what happens AFTER the work.
The Contrast Framework
Required for all copy. This 5-step framework ensures your messaging resonates deeply with the audience.
Where are they now?
Meet them in their current pain
What have they tried?
Acknowledge what hasn't worked
Why hasn't it worked?
Explain the gap
How is it not their fault?
Remove shame
What's the outcome they can get?
Paint the transformation
The Scroll-Stop Test
Every ad must answer these questions in under 3 seconds:
Who is this for?
What's the transformation?
Why should I care right now?
Ad Creative Rules
Follow these guidelines to ensure every ad creative is on-brand and effective.
DO
- Lead with transformation and outcomes
- Name the audience ("agency owners doing $30K+/mo")
- Use the Contrast Framework
- Include testimonials, story, and social proof
- One clear CTA per creative
- Match ads to landing page messaging exactly
DON'T
- ×Lead with features
- ×Sell "work" (8 hours of training, planning sessions)
- ×Use vague language
- ×Use conflicting CTAs
- ×Make it look like a course launch
Image & Photography
Visual assets should reinforce our premium, authentic brand positioning.
USE
- Real photos from SFA events (intensives, masterminds)
- AI-generated content that matches brand feel
- Josh Nelson speaking/presenting, member group photos
- Dark overlays with high-contrast text
AVOID
- ×Generic stock photos
- ×Off-brand AI content
- ×Random motivational imagery
- ×Busy backgrounds
Pre-Launch Checklist
Run every creative through this before it goes live.
Uses only our brand colors (Red, White, Black, Dark Gray)?
Visuals match our brand feel (AI content is fine if it looks like us)?
Clearly identifies the audience (agency owners, $30K+ MRR)?
Leads with an outcome or pain point, not features?
Has only ONE clear CTA?
Feels premium, not cheesy or guru-ish?