Seven Figure Agency
A reference for our team, partners, and collaborators — covering every element of our visual identity, brand voice, and client messaging.
Overview
Seven Figure Agency empowers ambitious digital marketing agency owners to build a million-dollar business with less chaos and more control. Our brand reflects confidence, clarity, and premium positioning — designed to resonate with agency owners who are serious about scaling.
Our Mission
Help 500 agencies grow to seven figures and beyond over the next 5 years.
Active Member Agencies
Members Over 7 Figures
Combined Revenue Generated
Our brand is built on bold simplicity: three colors (Red, White, Black), one primary font (Barlow Black), and messaging that sells transformation over features. Every creative should feel clean, confident, and premium.
Logo
Our logo is the most recognizable element of our brand. It must be used consistently and without modification across all materials. Four approved versions are available to ensure legibility across every background context.
DO
- • Use only the approved logo files provided in this guide
- • Maintain a minimum clear space equal to the height of the "7" badge
- • Use the correct logo version for the background it sits on
- • Scale the logo proportionally at all times
DON'T
- • Do not stretch, skew, or distort the logo
- • Do not recolor or apply effects to the logo
- • Do not place the logo on busy backgrounds without sufficient contrast
- • Do not recreate or substitute the logo with any other graphic
Color Palette
Our color palette is deliberately restrained. The accent red signals energy and action without being loud. Black and white provide structure, authority, and professionalism. Together they create a visual system that is clean, credible, and performance-oriented.
SFA Red
#CF1F36
CTAs, highlights, accents
Black
#0A0A0A
Backgrounds, headlines
Dark Gray
#32373C
Secondary elements, text
White
#FFFFFF
Text on dark, card backgrounds
| ELEMENT | COLOR | NOTES |
|---|---|---|
| Primary CTA Buttons | SFA Red | White text on red button |
| Page Headlines | Black | On light backgrounds |
| Body Copy | Dark Gray | Readable, not pure black |
| Section Backgrounds | Black | For hero sections, dark modules |
| Accent Elements | SFA Red | Dividers, highlights, icons |
Typography
Typography establishes hierarchy, readability, and tone. Our primary display font is Barlow Black for H1 headlines, Barlow Condensed Bold for H2 headlines, and Montserrat for subheadings and body copy. This combination delivers bold impact in headlines while maintaining excellent readability in longer text.
DISPLAY / H1
Digital Dominance Starts Here
Barlow Black (900) — 56px — Line height: 1.1
HEADING / H2
Proven Growth for Agency Owners
Barlow Condensed Bold (700) — 51px — Line height: 0.92
SUBHEADING / H3
The Four Pillars Framework
Montserrat Bold (700) — 30px — Line height: 0.79
BODY COPY
We help ambitious agency owners build seven-figure businesses with less chaos and more control. Unlike generic business coaches, we are specialists with a proven system built specifically for digital marketing agencies. Our Four Pillars Framework gives you the roadmap to predictable growth.
Montserrat Regular (400) — 18px — Line height: 1.44
CAPTION / LABEL
LAND CLIENTS | DELIVER RESULTS | RETAIN LONG-TERM | SCALE UP
Inter Medium — 12–14px — Tracking: +0.04em — Uppercase optional
Voice & Tone
Our voice is confident but not arrogant, direct but not aggressive, and results-focused without hype. We speak as a trusted advisor who's been there and knows the path forward.
DO
- • Lead with transformation and outcomes
- • Use specific numbers and proof points
- • Speak directly to agency owner pain points
- • Be clear, concise, and actionable
- • Position as the trusted guide
DON'T
- • Use hype or exaggerated claims
- • Talk about features without benefits
- • Be vague or generic
- • Use jargon or buzzwords
- • Sound desperate or salesy
Messaging Framework
KNOW YOUR AUDIENCE FIRST
Ideal Client Profile
All messaging should be rooted in a deep understanding of who we serve — their goals, pain points, and transformation. Review the full ICP before writing any copy.
Every piece of copy should follow The Contrast Framework — a 5-step system that creates compelling, conversion-focused messaging.
Hook with Contrast
Start with a bold statement that contrasts the current state with the desired state. Example: "Most agencies plateau at $30K/month. Ours hit $1M+ in 18 months."
Agitate the Pain
Call out the specific frustrations your audience feels. Be direct about what's not working and why it matters.
Present the Solution
Introduce your unique mechanism or framework. Explain how it solves the problem in a way nothing else does.
Prove with Results
Back up your claims with specific numbers, case studies, and testimonials. Show real transformation.
Call to Action
End with a clear, specific next step. Remove friction and make it easy to take action now.
Creative Guidelines
All creative assets should pass The Scroll-Stop Test: Does this make someone stop scrolling in 3 seconds or less?
Ad Creative Rules
DO
- • Use bold, contrasting colors
- • Lead with a specific outcome or number
- • Show real people and results
- • Keep text minimal and scannable
- • Use dark backgrounds for premium feel
DON'T
- • Use stock photos that look fake
- • Clutter with too much text
- • Use multiple fonts or colors
- • Make claims without proof
- • Use generic "business" imagery
Image & Photography Guidelines
- Real over stock: Use authentic photos of Josh, Yesenia, members, and events whenever possible
- Dark & bold: Prefer dark backgrounds, high contrast, and dramatic lighting
- People-focused: Show faces, emotions, and real moments — not generic business scenes
- Professional quality: All images should be high-resolution and well-composed
- Brand-aligned: Images should feel premium, confident, and aspirational
Pre-Launch Checklist
Before launching any marketing material, run through this checklist to ensure brand consistency and quality.
Does it pass the Scroll-Stop Test?
Would this make someone stop scrolling in 3 seconds or less?
Is the logo used correctly?
Right version, proper spacing, no modifications?
Are brand colors used consistently?
Only SFA Red, Black, White, and Dark Gray?
Does the copy follow The Contrast Framework?
Hook, agitate, solution, proof, CTA?
Are you selling transformation, not features?
Focus on outcomes and results?
Is there a clear, specific call-to-action?
What should the viewer do next?