# Seven Figure Agency Brand Kit Source: https://marketing.sevenfigureagency.com/brand-guidelines OverviewLogoColorsTypographyVoice & ToneMessagingCreative GuidelinesPre-Launch Checklist IDEAL CLIENT PROFILE Brand Guide v1.0 © 2026 Seven Figure Agency Back to Brand Kit OFFICIAL BRAND GUIDE SEVEN FIGURE AGENCY A reference for our team, partners, and collaborators — covering every element of our visual identity, brand voice, and client messaging. Version 1.0 February 2026 sevenfigureagency.com 01 OVERVIEW Seven Figure Agency empowers ambitious digital marketing agency owners to build a million-dollar business with less chaos and more control. Our brand reflects confidence, clarity, and premium positioning — designed to resonate with agency owners who are serious about scaling. Our Mission Help 500 agencies grow to seven figures and beyond over the next 5 years. 350+ Active Member Agencies Members Over 7 Figures $250M+ Combined Revenue Generated Our brand is built on bold simplicity: three colors (Red, White, Black), one primary font (Barlow Black), and messaging that sells transformation over features. Every creative should feel clean, confident, and premium. 02 LOGO Our logo is the most recognizable element of our brand. It must be used consistently and without modification across all materials. Four approved versions are available to ensure legibility across every background context. Black Version Use on white or very light backgrounds Download White Version Use on dark or black backgrounds Download Small Version Use for compact spaces and icons Download Updated Version Alternative treatment for special contexts Download DO • Use only the approved logo files provided in this guide • Maintain a minimum clear space equal to the height of the "7" badge • Use the correct logo version for the background it sits on • Scale the logo proportionally at all times DON'T • Do not stretch, skew, or distort the logo • Do not recolor or apply effects to the logo • Do not place the logo on busy backgrounds without sufficient contrast • Do not recreate or substitute the logo with any other graphic 03 COLOR PALETTE Our color palette is deliberately restrained. The accent red signals energy and action without being loud. Black and white provide structure, authority, and professionalism. Together they create a visual system that is clean, credible, and performance-oriented. SFA Red #CF1F36 CTAs, highlights, accents Black #0A0A0A Backgrounds, headlines Dark Gray #32373C Secondary elements, text White #FFFFFF Text on dark, card backgrounds ELEMENT COLOR NOTES Primary CTA Buttons SFA Red White text on red button Page Headlines Black On light backgrounds Body Copy Dark Gray Readable, not pure black Section Backgrounds Black For hero sections, dark modules Accent Elements SFA Red Dividers, highlights, icons 04 TYPOGRAPHY Typography establishes hierarchy, readability, and tone. Our primary display font is Barlow Black for H1 headlines, Barlow Condensed Bold for H2 headlines, and Montserrat for subheadings and body copy. This combination delivers bold impact in headlines while maintaining excellent readability in longer text. DISPLAY / H1 DIGITAL DOMINANCE STARTS HERE Barlow Black (900) — 56px — Line height: 1.1 HEADING / H2 PROVEN GROWTH FOR AGENCY OWNERS Barlow Condensed Bold (700) — 51px — Line height: 0.92 SUBHEADING / H3 THE FOUR PILLARS FRAMEWORK Montserrat Bold (700) — 30px — Line height: 0.79 BODY COPY We help ambitious agency owners build seven-figure businesses with less chaos and more control. Unlike generic business coaches, we are specialists with a proven system built specifically for digital marketing agencies. Our Four Pillars Framework gives you the roadmap to predictable growth. Montserrat Regular (400) — 18px — Line height: 1.44 CAPTION / LABEL LAND CLIENTS | DELIVER RESULTS | RETAIN LONG-TERM | SCALE UP Inter Medium — 12–14px — Tracking: +0.04em — Uppercase optional 05 VOICE & TONE Our voice is confident but not arrogant, direct but not aggressive, and results-focused without hype. We speak as a trusted advisor who's been there and knows the path forward. DO • Lead with transformation and outcomes • Use specific numbers and proof points • Speak directly to agency owner pain points • Be clear, concise, and actionable • Position as the trusted guide DON'T • Use hype or exaggerated claims • Talk about features without benefits • Be vague or generic • Use jargon or buzzwords • Sound desperate or salesy 06 MESSAGING FRAMEWORK KNOW YOUR AUDIENCE FIRST Ideal Client Profile All messaging should be rooted in a deep understanding of who we serve — their goals, pain points, and transformation. Review the full ICP before writing any copy. View ICP Every piece of copy should follow The Contrast Framework — a 5-step system that creates compelling, conversion-focused messaging. 1 HOOK WITH CONTRAST Start with a bold statement that contrasts the current state with the desired state. Example: "Most agencies plateau at $30K/month. Ours hit $1M+ in 18 months." 2 AGITATE THE PAIN Call out the specific frustrations your audience feels. Be direct about what's not working and why it matters. 3 PRESENT THE SOLUTION Introduce your unique mechanism or framework. Explain how it solves the problem in a way nothing else does. 4 PROVE WITH RESULTS Back up your claims with specific numbers, case studies, and testimonials. Show real transformation. 5 CALL TO ACTION End with a clear, specific next step. Remove friction and make it easy to take action now. 07 CREATIVE GUIDELINES All creative assets should pass The Scroll-Stop Test: Does this make someone stop scrolling in 3 seconds or less? AD CREATIVE RULES DO • Use bold, contrasting colors • Lead with a specific outcome or number • Show real people and results • Keep text minimal and scannable • Use dark backgrounds for premium feel DON'T • Use stock photos that look fake • Clutter with too much text • Use multiple fonts or colors • Make claims without proof • Use generic "business" imagery IMAGE & PHOTOGRAPHY GUIDELINES Real over stock: Use authentic photos of Josh, Yesenia, members, and events whenever possible Dark & bold: Prefer dark backgrounds, high contrast, and dramatic lighting People-focused: Show faces, emotions, and real moments — not generic business scenes Professional quality: All images should be high-resolution and well-composed Brand-aligned: Images should feel premium, confident, and aspirational 08 PRE-LAUNCH CHECKLIST Before launching any marketing material, run through this checklist to ensure brand consistency and quality. Does it pass the Scroll-Stop Test? Would this make someone stop scrolling in 3 seconds or less? Is the logo used correctly? Right version, proper spacing, no modifications? Are brand colors used consistently? Only SFA Red, Black, White, and Dark Gray? Does the copy follow The Contrast Framework? Hook, agitate, solution, proof, CTA? Are you selling transformation, not features? Focus on outcomes and results? Is there a clear, specific call-to-action? What should the viewer do next? READY TO APPLY THESE GUIDELINES? This brand guide is a living document. As our brand evolves, so will these guidelines. Back to Brand Kit